The maThe BBC Today Programme jewel in the crown and, some would argue, the only redeeming feature in the BBC's domestic ratio output.
This is where politicians dare not step in until they've been briefed by their spin doctors and are convinced that they are armed with everything needed to fend off the very tough hosts. It's so well regarded although it's only on air between 6 - 9am on weekdays but has researchers and writers working on it around the clock. It's also the one show the ruling class and the "decision makers" (I hate this dreadful phrase) listen to.
In short: The Today Programme doesn't do fluff; it's the home of good old English snobbery.
Imagine my surprise when I was scrolling through my twitter feed this morning in an effort to glean what the ruling class were listening to and was confronted by this tweet:
Were you at the @justinbieber concert last night? How do you feel about him being 2 hours late on stage? We'll discuss at 0825 #r4today
— BBC Radio 4 Today (@BBCr4today) March 5, 2013
Was the Today Programme trying to eat into Nick Grimshaw's audience by attract pre-teen girls to their show by reporting the shenanigans of asexual Canadian singing haircut? No. It turns out, yummy mommies and their little Poppies and Sophies of poshest Hertfordshire had been kept waiting for - depending on who you talk to - between forty minutes to two hours. I gather a lot of them got in touch with the programme to lament "this young man's lack of manners".
I guess normal service resumes tomorrow at the Today Progamme and it's back to the Westminster gossip. That's an opportunity missed. We could have dragged this show this century reality TV and general vacuousness. Oh well ...